An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This workshop explores key principles from psychology and explains how you can apply them to build products and experiences that are more intuitive and human-centered. We’ll deconstruct familiar apps and experiences to provide clear examples, examine underlying psychology concepts, and explore a framework for applying these principles.

Topics covered

  • Psychology principles and how they relate to UX design
  • User research techniques
  • Design principles

What kind of exercises will be done

  • Design critique
  • Defining design principles

What will the audience take away at the end

  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • A framework for applying these principles

Any requirements for attending

About Jon

Jon Yablonski is a multi-disciplinary designer, speaker, writer, and digital creator based in Detroit metro. His passion is for designing digital tools that empower people and augment their abilities in order to achieve their goals. He’s had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms.