Always keeping the user and client goals in mind, Ash is responsible for strategically leading the Vectoforform Design Team to cultivate impactful, user-centric digital products and experiences leveraging the latest digital solutions. Designing for emerging technologies creates the rise of new design paradigms. She looks at this as an opportunity to develop new strategies and original design solutions that adapt to solve business problems and accommodate user needs. Throughout her career at Vectorform, she has led a wide variety of projects ranging from core digital to immersive experiences to AI. Her philosophy when approaching a new endeavor is to collaborate to push boundaries while never losing sight of what makes meaningful design.